In response to Mia

Do you think that this company will be successful if it continues to stay as a strictly online-based company?

By the sounds of this company, I dont think it will be successful. Even though the commercial was a well made clear clip, showing what their product truly was, I have not heard of many companies being successful with just that being their way of marketing the product. Word of mouth from customer to customer telling their experience first hand, but organizations can not rely on that solely. It is a positive thing that the commercial does appeal to a large demographic group and is not narrowed down to the typical athletic looking young adult. A negative aspect of this commercial is the motto. Being an athlete myself, I do not believe that, "Behind every great athlete is a private coach." I think this company needs a new inspirational motto, and more ways of marketing. They should put themselves in the consumers shoes and see in what ways would make their company more appealing to people who are looking for a personal coach or might be in that target market.

Infomercials

Infomercials are always trying to sell you more. They have a 30 second window to completely sell their product to you in a limited amount of time. Trying to keep their product appealing and adding even more products to go along with it. In class we watched an infomercial about a knife that can apparently cut smoothly through a loaf of bread as well as it slices a tin can. This is hard to believe but by showing footage of the knife doing that is what gets consumers to fall for it. Along with the footage, they add the "Wait, theres more" line, selling you related products making you feel like you are getting more for your money, making the product purchase worth it.

AsSeenOnTV.com is a site showing all the informercials and competing products that do relatively the same thing. This site shows you the ratings, prices, and original prices, making it look like you have received a deal on this purchase. 

What are other ways infomercials try to create an image of a good quality, affordable product that is so attractive to consumers?

In response to Will's post

Do you think the idea of spring break is marketed to students?

I think the idea of spring break is marketed to students more than adults because of their college, partying scene, which makes places like Miami, FL, Cancun, Mexico, places like that to attractive to students looking to spend their money and time in resorts during their spring break week. It is also more marketed to students in my opinion, because adults dont typically get "spring breaks" like college students do. 
Resorts and airlines use this time to their advantage by hiking the prices of flights, food, drink, and room stay. They try to make all inclusive packages look more attractive and affordable than they really are, making the students think they received a deal when they really have not. These organizations market their products in ways that seem so attractive to a college student looking to get out of the cold, to a place where they can lay in the sun, tan, drink, and hang out with friends, and they do it really well.

Revitalizing ailing brainds

Every company goes through stages where their products are becoming less popular and less attractive to consumers. Consultants have taught CEOs how to tweak products and target them to a different market where they would be more attractive. An article in the book called A life in the day of the Customer by Martin Lindstrom. He explains that the key to making product sales soar is to live with your customers. What he means by this is going out to research and evaluate the needs and wants of consumers and what they are looking for specifically. He says when he is hired by a company, he goes and lives with its target audience- eats, sleeps, and plays with them to take in all their preferences within different products. Up close and personal market research gives marketers a true and in depth look into how their customers live and helps companies give them exactly what they need. I think this is a good way companies can increase sales within products that have been out on the market for a while and need to be revitalized and fresh for them to become more attractive to consumers again.

Can you think of any products out on the market that have been out there for a while and have been renovated to become a more efficient, popular item to consumers?

Cultural Influences on Consumer Buying Decisions

The iPhone was one of the biggest products I can think of that had the most influential buying factors in its favor. All of the factors that affect consumer decision making, cultural factors, exert the broadest and deepest influence. If all of my friends have something that makes me want it even more. This is a very important thing for marketers to understand is that if its in people culture and society and its accompanying values, as well as their subculture and social class, all influences their buying behavior.
If a company understands this it gives them an advantage to how they can get products to appeal to consumers and for it to be the "must-have" product.
Other organizations that can take advantage of the influential factors is clothing stores, electronics, music, and restaurants. If all these things are well known in societies, people have more knowledge about the product or service, which creates a bigger target market.

What are the biggest influences on consumer buying decisions in your opinion?

In Response to Joe Littlewood

What do you think about Nikes strategy back then?  If you were making the decisions would you have made all those risks and put your company in jeopardy?

Nike's strategy back then took a huge risk. In my opinion, I think taking risks is what a company needs to succeed. Some risks organizations take dont always end up in such success as this one, but thats what makes certain companies so much more successful than others, they were willing to take huge risks with a creative idea and run with it, in hopes to have a good turn out.
If I were making the decision, had valid facts, useful information, and a solid projection or business plan for this situation I would go for it. I dont think Nike expected to have such huge success from this decision, but if it was never made in the first place who knows where that company would be today!

Technology, Marketing, & Social Networking

The evolution in technology has created many new and different opportunities for the marketing aspects of organizations. This was before I knew what technology really was, but the fax machine is what had once been the greatest inventions for the workplace ever. They are still used in the workplace today, but then soon after came e-mail. Email changed the workplace completely from sending letter through the post office or physically having to meet up. This was alot cheaper option than both of those. Technology has been changing so quickly it makes you wonder what the next big thing it will be. In my opinion it will be holographs. They are used in companies today, but arent something you see in our everyday life as students or even small businesses. But what we do see alot in our everyday life is all the different social networking services that have opened up opportunites for people to use for marketing. We use everything from Facebook, to Twitter, to even more business -focused networks like LinkedIn. 

Marketing is everywhere, whether we notice the little ads on the sides of each website we use, or we are looking into the marketing aspect of business for a career, even viewing companies on LinkedIn that are trying to get you know more information about their organization.