In Response to Joe Littlewood

What do you think about Nikes strategy back then?  If you were making the decisions would you have made all those risks and put your company in jeopardy?

Nike's strategy back then took a huge risk. In my opinion, I think taking risks is what a company needs to succeed. Some risks organizations take dont always end up in such success as this one, but thats what makes certain companies so much more successful than others, they were willing to take huge risks with a creative idea and run with it, in hopes to have a good turn out.
If I were making the decision, had valid facts, useful information, and a solid projection or business plan for this situation I would go for it. I dont think Nike expected to have such huge success from this decision, but if it was never made in the first place who knows where that company would be today!

Technology, Marketing, & Social Networking

The evolution in technology has created many new and different opportunities for the marketing aspects of organizations. This was before I knew what technology really was, but the fax machine is what had once been the greatest inventions for the workplace ever. They are still used in the workplace today, but then soon after came e-mail. Email changed the workplace completely from sending letter through the post office or physically having to meet up. This was alot cheaper option than both of those. Technology has been changing so quickly it makes you wonder what the next big thing it will be. In my opinion it will be holographs. They are used in companies today, but arent something you see in our everyday life as students or even small businesses. But what we do see alot in our everyday life is all the different social networking services that have opened up opportunites for people to use for marketing. We use everything from Facebook, to Twitter, to even more business -focused networks like LinkedIn. 

Marketing is everywhere, whether we notice the little ads on the sides of each website we use, or we are looking into the marketing aspect of business for a career, even viewing companies on LinkedIn that are trying to get you know more information about their organization.