In response to Will

Question: Do you think gender specific marketing is sexist? 

Gender specific marketing does exist. I agree with will when he says gender specific marketing is targeted to its potential customers. Every product on the market is not for everyone, so companies market their product to the consumers using it. As a marketer you want to market your product as specifically you can to your target market, in whatever way they feel would be most appealing to them. 

Bieber Backs a Debit Card for Teenagers, From Parents

Reading an article about Justin Bieber saying he has made videos with SpendSmart Payments Company, which offers a prepaid debit card for teenagers, the singer talks about his modest upbringing. Coming from a not wealthy background, he learned how to save the money he did have. The SpendSmart card has a number of features intended to teach teenagers financial literacy while enabling parents to monitor them. 

The company used Justin Bieber as a face for this card which is a great marketing tactic on their part. They want this to be used by teenagers to teach them about money, and what better way than to show that even JB has used something like this to get them interested in the product. 

What other companies have promoted products using a celebrity face to attract a specific target market?