In response to Katie O'Hurley

In Katie's post she talked about the amount if money that was spent on the marketing campaign which was 3/4 the amount that was given to the charity.
In my opinion if they had advertised that amount going to the charity they should have been honest with the amount. I know they turned down the 100% of profits Gap requested to be going to the charity, but the product (RED) wanted to keep a long term campaign going and by taking that request they wouldn't have been able to keep the campaign going for the long term they had intended to have.
I agree with Katie when she says that both the campaign and Gap could lose supporters and loyal customers due to the rumors or inaccurate proceed amounts.

Cause-Relatied Marketing

Over Christmas break I was offered an internship at a private brokerage company, where I was the relationships, event planning, marketing intern. I touched upon all those subjects while being there which gave me a great background for the field I want to be apart of once I graduate. Today in class we talked about cause-related marketing. Cause-related marketing is when an organization joins forces with a non profit organization, or a foundation to help both companies gain more revenue. 
One of my jobs was to research non profit organizations or an act of helping the environment that we could do as each person registered for the conference we were setting up. I had reached out to certain companies inquiring more information about where the money goes, how it is used, and if we would see results from our donations.
We decided to pick a Go-Green company that would plant a tree every time someone registered for this conference. There were about 500 prospects coming to this event so it brought in a good amount of attention to the company and was a good way to get people to actually register because they knew they were doing something good for the economy.

Has anyone had to research certain companies to do this type of thing? If so, did they get good results from it?