In response to Katie O'Hurley

In Katie's post she talked about the amount if money that was spent on the marketing campaign which was 3/4 the amount that was given to the charity.
In my opinion if they had advertised that amount going to the charity they should have been honest with the amount. I know they turned down the 100% of profits Gap requested to be going to the charity, but the product (RED) wanted to keep a long term campaign going and by taking that request they wouldn't have been able to keep the campaign going for the long term they had intended to have.
I agree with Katie when she says that both the campaign and Gap could lose supporters and loyal customers due to the rumors or inaccurate proceed amounts.