Infomercials are always trying to sell you more. They have a 30 second window to completely sell their product to you in a limited amount of time. Trying to keep their product appealing and adding even more products to go along with it. In class we watched an infomercial about a knife that can apparently cut smoothly through a loaf of bread as well as it slices a tin can. This is hard to believe but by showing footage of the knife doing that is what gets consumers to fall for it. Along with the footage, they add the "Wait, theres more" line, selling you related products making you feel like you are getting more for your money, making the product purchase worth it.
AsSeenOnTV.com is a site showing all the informercials and competing products that do relatively the same thing. This site shows you the ratings, prices, and original prices, making it look like you have received a deal on this purchase.
What are other ways infomercials try to create an image of a good quality, affordable product that is so attractive to consumers?
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