Do you think that this company will be successful if it continues to stay as a strictly online-based company?
By the sounds of this company, I dont think it will be successful. Even though the commercial was a well made clear clip, showing what their product truly was, I have not heard of many companies being successful with just that being their way of marketing the product. Word of mouth from customer to customer telling their experience first hand, but organizations can not rely on that solely. It is a positive thing that the commercial does appeal to a large demographic group and is not narrowed down to the typical athletic looking young adult. A negative aspect of this commercial is the motto. Being an athlete myself, I do not believe that, "Behind every great athlete is a private coach." I think this company needs a new inspirational motto, and more ways of marketing. They should put themselves in the consumers shoes and see in what ways would make their company more appealing to people who are looking for a personal coach or might be in that target market.
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