In response to Will's post

Do you think the idea of spring break is marketed to students?

I think the idea of spring break is marketed to students more than adults because of their college, partying scene, which makes places like Miami, FL, Cancun, Mexico, places like that to attractive to students looking to spend their money and time in resorts during their spring break week. It is also more marketed to students in my opinion, because adults dont typically get "spring breaks" like college students do. 
Resorts and airlines use this time to their advantage by hiking the prices of flights, food, drink, and room stay. They try to make all inclusive packages look more attractive and affordable than they really are, making the students think they received a deal when they really have not. These organizations market their products in ways that seem so attractive to a college student looking to get out of the cold, to a place where they can lay in the sun, tan, drink, and hang out with friends, and they do it really well.