In response to NVita7

            I agree somewhat with Nick when he says that he does not believe that satisfaction can occur with low customer value because if someone doesn't feel like the product is worth their money, they wouldn't be interested in buying it. If they think that the company is not offering products that have high performance, the customer is not going to be satisfied. If the prices of the product the customer is looking for, is too high or at an unreasonable rate, they will not spend their money on it unless it is something they need.  On the other hand, I think that customers do not always know if the company is going to provide after sales support, or if they have the organization wide commitment to them, or if the company makes the. Going along with relationship marketing which is when a company is trying to develop customer relationships and keeping them happy. Organizations should be asking what customers need and want, how can they benefit society providing the best service, quality products,  and deliver superior customer value.