Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?
Customer value requires one to earn trust so the customer feels safe with the business they are doing with the seller. Avoiding unrealistic pricing ensures that the customer feels like they are not being taken advantage of. Offering products that have high performance, and have a good history with their product will keep customers coming back and will show them that the company really cares about the customers needs and wants. Giving the buyer facts up front helps them feel more comfortable doing business with that company. Offering organization-wide commitment in service for the customer, and continued after the sale has been made.
Customer satisfaction is the customers evaluation of a good or service in terms of whether it has met their needs and expectations.
I believe customer satisfaction can occur simultaneously with low customer value. Customers do not always know the company inside and out to know if their product is made with the full intentions of it being a genuine product with lasting quality. A customer can be satisfied with the way they had been treated by the seller, but they might not feel like the company had realistic prices, or is willing to provide after sales support, whether its necessary or not. Depending on the company and the type of service provided can define better if customer satisfaction can occur simultaneously with low customer value.
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