In response to Katie O'Hurley

In Katie's post she talked about the amount if money that was spent on the marketing campaign which was 3/4 the amount that was given to the charity.
In my opinion if they had advertised that amount going to the charity they should have been honest with the amount. I know they turned down the 100% of profits Gap requested to be going to the charity, but the product (RED) wanted to keep a long term campaign going and by taking that request they wouldn't have been able to keep the campaign going for the long term they had intended to have.
I agree with Katie when she says that both the campaign and Gap could lose supporters and loyal customers due to the rumors or inaccurate proceed amounts.

Cause-Relatied Marketing

Over Christmas break I was offered an internship at a private brokerage company, where I was the relationships, event planning, marketing intern. I touched upon all those subjects while being there which gave me a great background for the field I want to be apart of once I graduate. Today in class we talked about cause-related marketing. Cause-related marketing is when an organization joins forces with a non profit organization, or a foundation to help both companies gain more revenue. 
One of my jobs was to research non profit organizations or an act of helping the environment that we could do as each person registered for the conference we were setting up. I had reached out to certain companies inquiring more information about where the money goes, how it is used, and if we would see results from our donations.
We decided to pick a Go-Green company that would plant a tree every time someone registered for this conference. There were about 500 prospects coming to this event so it brought in a good amount of attention to the company and was a good way to get people to actually register because they knew they were doing something good for the economy.

Has anyone had to research certain companies to do this type of thing? If so, did they get good results from it?

In response to NVita7

            I agree somewhat with Nick when he says that he does not believe that satisfaction can occur with low customer value because if someone doesn't feel like the product is worth their money, they wouldn't be interested in buying it. If they think that the company is not offering products that have high performance, the customer is not going to be satisfied. If the prices of the product the customer is looking for, is too high or at an unreasonable rate, they will not spend their money on it unless it is something they need.  On the other hand, I think that customers do not always know if the company is going to provide after sales support, or if they have the organization wide commitment to them, or if the company makes the. Going along with relationship marketing which is when a company is trying to develop customer relationships and keeping them happy. Organizations should be asking what customers need and want, how can they benefit society providing the best service, quality products,  and deliver superior customer value.

Customer Satisfaction & Customer Value

Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?


Customer value requires one to earn trust so the customer feels safe with the business they are doing with the seller. Avoiding unrealistic pricing ensures that the customer feels like they are not being taken advantage of. Offering products that have high performance, and have a good history with their product will keep customers coming back and will show them that the company really cares about the customers needs and wants. Giving the buyer facts up front helps them feel more comfortable doing business with that company. Offering organization-wide commitment in service for the customer, and continued after the sale has been made.
Customer satisfaction is the customers evaluation of a good or service in terms of whether it has met their needs and expectations.
I believe customer satisfaction can occur simultaneously with low customer value. Customers do not always know the company inside and out to know if their product is made with the full intentions of it being a genuine product with lasting quality. A customer can be satisfied with the way they had been treated by the seller, but they might not feel like the company had realistic prices, or is willing to provide after sales support, whether its necessary or not. Depending on the company and the type of service provided can define better if customer satisfaction can occur simultaneously with low customer value.